The birth of a lifestyle, and the creation of a Brand

The investor interested in FSP was looking for a unique lifestyle that created a relaxed, laid back environment.

After several months taking lessons with different schools in Aruba, Mexico and Dominican Republic, He analyzed the lack and poor existence of a kiteboarding brand that covered all aspects of the sport; Clothing, gear, equipment etc...

Most kiteboarding schools only covered lessons and down wind tours.  He was passionate and addicted to the sport and he envisioned that In order to create this offer/demand all year round, a brand had to be created with the right team of people.

One April day in 2009, After casually visiting Xpu-Ha to kiteboard, he met Jenna who guided him to the kiting spot of the beach and introduced him to David. An immediate and natural connection was created between them. He also met Jacob and Dylan who were part of the team. He was very impressed with the working environment, the passion and the lifestyle they all shared.

After a month visiting the spot and brainstorming on his own, he called David and invited him for dinner to talk about different opportunities that existed and he knew were unexploited.

During dinner he shared with David his ideas and vision, to create a unique brand, which covered all aspects of the sport.

Furthermore, in the off wind months the company could maintain the same synergy, focused on other projects specialized in lifestyle, health and Transmorphation of peoples lives with specialized focus.  After dinner, a toast was made to a friendship and the beginning of the creation of a new company.

Two weeks later they invited a group of specialized professionals to meet in order to focus and create ideas for a name, logo and image, with the objective to develop the image and brand of an innovative concept. Based on David´s Passion for butterflies during his youth many decisions were made and the team was engulfed in a creative transformation.

After approving the concepts and ideas, A month later David and the investor traveled to Cabarete D.R. to meet with Eric Hersten and involve him in the project as exclusive designer of Morph Kites and boards, an arrangement was made and the rest of the week it was all casual kiting and traveling with friends and family, a bond was created.
 
.....and Voila.... the birth of MORPH

Click to download the Morph Book